Nikon Product Announcements

  • When does Nikon announce significant new DSLRs? Typically January-March, and July-September.
  • When does Nikon announce significant new lenses? Similar answer: February, March, July-September.
  • How many DSLRs does Nikon typically introduce a year? The average is 3, with a range from 1 to 5 over the thirteen years. 
  • How many lenses does Nikon typically introduce a year? The average is 5, with a range from 2 to 9 over the past thirteen years. 

Thom's predictive DSLR history (updated August 2017):

bythom nikon fx
bythom nikon dx bodies

Note that Nikon is shifting priorities and time schedules a bit in recent times. Lower end DX cameras have drifted off very quick update schedules to slower ones. FX cameras have been a bit unpredictable (other than the pro bodies, though even there we lost the expected the D4x). 

The individual announcements year by year:


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