Fact Check on the Nikon Aisle, Please

From the Nikon Imaging site: "The image sensors used with Nikon cameras, including FX (36.0 x 23.9 mm), DX (13.2 x 8.2 mm), CX (13.2 x 8.2 mm) and other smaller sensors, are originally designed in-house to assure optimally excellent image quality.

Two problems in one sentence. DX is not 13.2 x 8.2 (or maybe it is and the Nikkor 1 lenses are really for the DSLRs, too? ;~). 

As for “originally designed in-house” assertion, Nikon is going to have to pony up some proof on that one. Are you telling me that Sony is buying sensor tech from Nikon? 

Nikon’s marketing has ratcheted up recently. Lots more assertions and lots more adjectives (“spellbinding images” are due to EXPEED apparently). Unfortunately, it’s feeling more like there’s someone behind the curtain, not an actual wizard at work. 

Look, I like most of my Nikon gear. I can even show how it does certain things better than competitive equipment. But Nikon’s marketing is becoming more like a veneer of makeup, not actual skin.

Are rich Corinthian leather grips next?

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