Only 39% Of Nikon’s Recent Products Remain in Lineup

As I was working my way through the site trying to clean up and fix everything that still needs work, I came to the Nikon Product Announcements section. Something struck me as I worked on that section.

Here are the products announced in the last five years (2013-2018) that are still currently available (listed newest to oldest):

  • DSLRs: D850, D7500, D5600, D3400, D5, D500, D750, Df, D610 (9)
  • FX Lenses: 180-400mm f/4E, 70-300mm f/4.5-5.6E FX, 28mm f/1.4E, 8-15mm f/3.5-4.5E, 19mm f/4E PC-E, 70-200mm f/2.8E, 105mm f/1.4E, 24mm f/1.8G, 24-70mm f/2.8E, 200-500mm f/4E, 500mm f/4E, 600mm f/4E, 300mm f/4E, 20mm f/1.8G, 400mm f/2.8E, 35mm f/1.8G, 50mm f/1.8G SE, 58mm f/1.4G, 80-400mm f/4.5-5.6G, 18-35mm f/3.5-4.5G, 800mm f/5.6E (21)
  • DX Lenses: 10-20mm f/4.5-5.6G, 70-300mm f/4.5-6.3G, 18-55mm f/3.5-5.6G AF-P, 16-80mm f/2.8-4E, 18-300mm f/3.5-6.3G, 18-140mm f/3.5-5.6G (6)
  • Mirrorless: none (0)
  • Compacts: P1000, W300, W100, A900, B500, B700, A300, A100, P900, L32 (10)

Here are the products that are not still currently available new (although some subsidiaries may still have lingering inventory):

  • DSLRs: D7200, D810A, D5500, D810, D4s, D3300, D7100 (7)
  • FX Lenses: none (0)
  • DX Lenses: 55-200mm f/4.5-5.6G II, 18-55mm f/3.5-5.6G II (2)
  • Mirrorless: J5, J4, V3, AW1, S2, S1, J3 (7)
  • Mirrorless lenses: 10-30mm f/3.5-5.6, 70-300mm f/4.5-5.6, 10mm f/2.8AW, 11-27.5mm f/3.5-5.6AW, 32mm f/1.2, 6.7mm f/3.5-5.6, 10-100mm f/4-5.6 (6)
  • Compacts: KeyMission 80, DL18-50, DL24-85, DL24-500, numerous others (difficult to suss out all the individual models due to some regional distribution patterns; I’ve used NikonUSA for the ones still in production)(probably 50)

Some interesting statistics pop up:

  • 44% of the Nikon DSLRs announced in the last past five years are gone; the majority that remain are FX (56% to 44%).
  • 72% of the lenses announced by Nikon were FX. The only two from this period where production ceased are DX.
  • Only one of the 8 DX lenses (13%) in this period was E-type. 66% of the FX lenses were E-type.
  • 7 cameras and 7 lenses produced in the last five years for mirrorless are gone. None remain.
  • Only 17% of the compacts remain in the lineup.

That’s a lot of “churn.” Overall we have 46 of the 118 announced products (39%) remaining in the lineup. In retrospect you can see Nikon’s pivot to high-end FX pretty clearly. 

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