My Shortest Essay On the Camera Market Yet

In dealing with all the feedback from my article on the Brutal Quarter, I found myself responding with a simple truth.

All the Japanese camera companies are thinking of and phrasing the smartphone cannibalization as a business problem. As in "the smartphone killed the camera business." 

This is incorrect thinking. It's a customer problem: "the smartphone stole our customer."

What you do about a problem in business always devolves to whether you've defined the problem correctly. 

There is no shortage of customers who want to take photos and share them. There is a shortage of cameras that let people do that quickly and simply. 

Looking for gear-specific information? Check out our other Web sites:
mirrorless: sansmirror.com | general: bythom.com| Z System: zsystemuser.com | film SLR: filmbodies.com


dslrbodies: all text and original images © 2023 Thom Hogan
portions Copyright 1999-2022 Thom Hogan—All Rights Reserved

Advertisement: