My Shortest Essay On the Camera Market Yet

In dealing with all the feedback from my article on the Brutal Quarter, I found myself responding with a simple truth.

All the Japanese camera companies are thinking of and phrasing the smartphone cannibalization as a business problem. As in "the smartphone killed the camera business." 

This is incorrect thinking. It's a customer problem: "the smartphone stole our customer."

What you do about a problem in business always devolves to whether you've defined the problem correctly. 

There is no shortage of customers who want to take photos and share them. There is a shortage of cameras that let people do that quickly and simply. 

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