In dealing with all the feedback from my article on the Brutal Quarter, I found myself responding with a simple truth.
All the Japanese camera companies are thinking of and phrasing the smartphone cannibalization as a business problem. As in "the smartphone killed the camera business."
This is incorrect thinking. It's a customer problem: "the smartphone stole our customer."
What you do about a problem in business always devolves to whether you've defined the problem correctly.
There is no shortage of customers who want to take photos and share them. There is a shortage of cameras that let people do that quickly and simply.
